IDEXX Preventive Care
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Social media tools for your practice

How can social media support your preventive care goals?

  • Stay connected with pet owners in your community.
  • Educate your clients on the value of preventive care.
  • Set the expectation that diagnostic tests will be performed.
  • Build trust and help gain compliance.
     

Get free Facebook and Instagram posts

Learn how to use social media in your practice

A Instagram post on a smartphone that says "have you scheduled your pet's routine wellness visit?" with a black dog in lower right hand corner.

Ready-to-use social media posts

Social media toolkit

How to use

  1. Open and save images to your computer or smartphone, or download a .ZIP file.
  2. Upload an image to your practice’s Facebook or Instagram page. 
  3. Copy and paste the recommended text into your social media post or create your own text.

  4. Share the post and be sure to respond to any comments you receive!  

Ready to use social media post with profile of a dog's head in black and white with the text "has your dog come in for a wellness visit this year?".
Recommended caption

We run diagnostic screening tests during your dog's routine wellness visit and compare test results from year to year to better understand the status of your dog’s health.

Ready to use social media post of a cats face with a black background and text "have you scheduled your cat's wellness visit this year?".
Recommended caption 

In addition to a physical exam, we’ll run diagnostic screening tests to check your pet’s internal health.

Ready to use social media post with pink background and a black dog graphic in bottom right corner with text reading "have you scheduled your pet's routine wellness visit?".
Recommended caption

When you come in, we’ll spend part of your visit running diagnostic screening tests, which help us better understand your pet's health.

Ready to use social media post with pink background and illustrations of a dog, bone, and collar with text reading "what happens during your pet's wellness visit?".
Recommended caption

In addition to a physical exam, we’ll run diagnostic screening tests to check your pet’s internal health.

Ready to use social media post with cat and dog images with text below reading "Call us today to schedule your pet's routine wellness visit!" on a yellow and navy background.
Recommended caption

When you bring your pet in, we’ll run diagnostic screening tests to check your pet’s internal health.

Ready to use social media post with 4 dog and cat images with text overlay "wonder why we run tests on healthy pets?" on a light purple background.
Recommended caption 

Diagnostic screening tests act as an early warning system and can uncover health issues before your pet begins to show symptoms.

Ready to use social media post with a cat illustration and text underneath reading "My cat's healthy. Does she need a routine wellness visit?" on a dark yellow background.
Recommended caption

Cats are great at hiding underlying medical issues, and when you bring your cat in for a routine wellness visit, we’ll do a physical exam and run diagnostic screening tests to check her internal health.

Ready to use social media post of an illustration of a dog sniffing and text underneath reading "Why do you want to run tests on my healthy dog?" with a dark yellow background.
Recommended caption

Great question! Diagnostic screening tests can act as an early warning system to uncover health issues before your dog shows symptoms. Comparing test results from year to year also helps us better understand your dog’s overall health.

Ready to use social media post with a pink background and bold dark pink text reading "Has your pet been screened?".
Recommended caption

It can take years for signs of parasite infections to appear. Including diagnostic screening tests during your pet’s routine wellness visit helps us ensure your pet is healthy.

Ready to use social media post with an image of a tick with text overlay reading "Had your dog been exposed?" on a dark green background.
Recommended caption 

Infected ticks spread many diseases, including Lyme disease and ehrlichiosis. That’s why it’s so important to protect your dog all year round and test once a year for exposure.

Ready to use social media post with an image of a dog getting bit by a mosquito with text overlay above reading "One mosquito is all it takes" with a light pink background.
Recommended caption

One mosquito bite can expose your dog to heartworm disease. Running a simple blood test lets us see if your dog has been exposed.

Ready to use social media post with a small dog pooping in the grass and text below reading "We get it. Poop samples are gross.".
Recommended caption

But did you know testing your pet’s poop can help us tell if they have intestinal worms? Pets don’t always show symptoms when they have worms, but worms can make them sick and can even spread from pets to people.

Ready to use social media post with small dog graphic in bottom right corner with text overlay reading "Have we tested your pet's urine this year?" with a light pink background.
Recommended caption

Testing your pet’s urine helps us uncover painful but often hidden conditions like infections and kidney and bladder stones.

Ready to use social media post with 3 cat images and text overlay across the bottom reading "One in three cats will develop kidney disease." with a gray background.
Recommended caption 

Cats are great at hiding health issues. But when you bring them in for a routine wellness visit, we run diagnostic screening tests that help us catch health issues sooner, before they become advanced diseases.

Social media toolkit

Want to learn more? 

Use these resources to become a social media expert.

 
Video: Learn social media best practices

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