IDEXX U.S. Companion Animal Group Now Offers Online Ordering via Industry-Leading E-commerce Platform

New platform offers unique ordering capabilities, while the completely redesigned U.S. Small Animal Health customer website provides advanced clinical information, productivity management tools and relevant solutions-based content.

WESTBROOK, Maine, December 2, 2014 — IDEXX Laboratories, Inc. (NASDAQ: IDXX) announced today the launch of, a new site offering direct ordering from IDEXX for U.S. customers. The new e-commerce site offers unique efficiency and practice management tools, and a streamlined ordering experience. Simultaneously, IDEXX has launched a completely redesigned homepage and U.S. Small Animal Health website, providing easy access to IDEXX product information and fresh ideas that help practices overcome U.S. Small Animal Health website everyday challenges.

The IDEXX Online Orders site makes online ordering simple and intuitive for veterinarians and their staffs. IDEXX products are featured in a clean, uncluttered environment. Registration takes just seconds and customers can move to their ordering needs immediately for all companion-animal SNAP® tests and IDEXX VetLab® instrument consumables. Plus, innovative tools have been created to free up staff time, including:

  • Product expiration dates are visible during the ordering process to help with inventory management.
  • Order management features, such as saved favorite orders, enable customers to complete reorders in seconds.
  • Direct links to in-depth diagnostic product and solutions information reduces research time.
  • Images and detailed information are available for every product.
  • Multiple ways to search ensures easy navigation.

“The IDEXX ordering experience is truly in a class by itself, because it’s so simple to navigate and the tools are so easy to use,” said Michel B. Hardaker, DVM, owner, Central Veterinary Hospital, Albany, NY. “All the diagnostic products my practice needs are front and center, so I can quickly get in, place an order and get back to my patients.”

In addition, the more than 100,000 visitors to the U.S. Small Animal Health website each month will find fresh content offerings, including valuable solutions and ideas to help practices grow and provide the highest-quality care for pets. Customers will also enjoy easier access to information and support, can follow a new blog with timely topics and can find inspiring stories to read and share about how to strengthen the bonds that matter most.

“In the 30 years IDEXX has been in business, I believe there has never been a more exciting or more gratifying time to be a part of the veterinary profession,” said Jonathan W. Ayers, president and chief executive officer, IDEXX Laboratories. “We are in a new era where customers expect the ease, simplicity and convenience of online ordering and paperless communications. Our new e-commerce platform and website are invaluable tools that help our veterinary customers strengthen the bonds that matter.”

Customers can make online orders and access the new websites now. To order, go to, or call 1-888-79-IDEXX, Monday–Friday, 7:30 a.m.–9:00 p.m. ET, and Saturday, 8:00 a.m.–5:00 p.m. ET. For more information and to explore the new website, go to

About IDEXX Laboratories
IDEXX Laboratories, Inc. is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. IDEXX products enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and to build more economically successful practices. IDEXX is also a worldwide leader in providing livestock and poultry diagnostic tests and tests for the quality and safety of water and milk. Headquartered in Maine, IDEXX Laboratories employs more than 7,000 people and offers products to customers in more than 175 countries. For more information about IDEXX, visit:

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IDEXX Laboratories
Elizabeth Hunt