IDEXX Leads the Veterinary Industry with the First Low-Dose Radiography System

The ImageVue™ DR50 Digital Imaging System uses state-of-the art technology to deliver diagnostic images in real-time at the point of care

Westbrook, Maine, June 21, 2016—IDEXX Laboratories, Inc. (NASDAQ: IDXX) today announced the ImageVue™ DR50 Digital Imaging System, the first radiography system in veterinary medicine to enable low-dose radiation image capture without sacrificing clear, high-quality diagnostic images. Reduction in radiation exposure is critically important to the health and well-being of pets and veterinary professionals, especially veterinary technicians of childbearing age. Early adopters of the system reported the ability to use 40%–50% less radiation than conventional systems to get the same clear, high-quality images.

“The ImageVue DR50 system revolutionizes digital radiography by minimizing radiation exposure for veterinary professionals without compromising the image quality,” said Jonathan W. Ayers, president and chief executive officer of IDEXX Laboratories. “The ImageVue DR50 system delivers on our mission to keep pets and people healthy by bringing innovation and diagnostic insight to veterinary medicine.”

The ImageVue DR50 system provides the clearest digital images in veterinary radiography, improving the visualization of dense anatomy and fine anatomical structures. Innovative technology captures images with unprecedented efficiency, making it possible for practices to x-ray patients with the lowest dose of radiation of any system on the market. 

The technological advancement of the ImageVue DR50 system transforms the relationship between radiation dosage and image clarity. Using a patented flat-panel detector, the ImageVue DR50 system increases the sensitivity and sharpness of the image with a much lower dose of radiation than a conventional detector.

With digital image capture in under 8 seconds, the ImageVue DR50 system helps busy veterinary practices make sound medical decisions and stay on schedule. When combined with the cloud-based IDEXX Web PACS software, the ImageVue DR50 system enables veterinarians to access images at home, in the office, or on the road from any web-enabled device.

“The ImageVue DR50 system allows me to take the best care of my patients and my staff. Not only does it give me the clear images required to diagnose and treat my patients, but it minimizes my staff’s exposure to potentially harmful radiation,” said Dr. Stacey Laursen of Laursen Veterinary Service in Fairgrove, Michigan. “We saw a 50% reduction in the amount of radiation required to get the image quality we needed.”

For more information about the ImageVue DR50 Digital Imaging System, please visit

About IDEXX Laboratories
IDEXX Laboratories, Inc. is a member of the S&P 500® Index and is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. IDEXX products enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency, and build more economically successful practices. IDEXX is also a worldwide leader in providing livestock and poultry diagnostic tests and tests for the quality and safety of water and milk. Headquartered in Maine, IDEXX employs more than 7,000 people and offers products to customers in over 175 countries. For more information about IDEXX, visit:


IDEXX Laboratories
Robin Woodcock
Marketing Manager