IDEXX Launches Vello™, an Innovative Pet Owner Engagement Software Solution, Streamlining How Practices and Clients Connect

Initial Vello Users Show an Average 19% Reduction in No-Show Rate, Enabling More Clinical Visits

WESTBROOK, Maine, February 15, 2024—IDEXX Laboratories, Inc. (NASDAQ: IDXX), a global leader in pet healthcare innovation, announces the launch of Vello, a software solution that seamlessly connects veterinary practices and clients through modern, digital tools. As the only pet owner engagement solution purpose-built for IDEXX practice management software, Vello enables veterinary practices using ezyVet®, Neo®, and Cornerstone® software to communicate efficiently with pet owners in a single, easy-to-use system. With software-supported engagement across the life stages of a pet, pet owners become informed partners in care—supporting better health outcomes. IDEXX’s Vello solution will be available as a new subscription service for ezyVet, Neo, and Cornerstone software in the U.S. in March 2024 and Canada in Q2.

Veterinary professionals frequently cite client communication as one of the top challenges in achieving a more efficient practice,1 and 85% of practices indicate that poor integrations are a contributing factor to inefficiencies.2  Existing communication workflows are cumbersome, requiring frequent switching between phone calls, emails, and messaging solutions. Now, Vello software allows practices to engage with pet owners pre- and post-visit through an intuitive solution purpose-built for their practice management software.

“Practice productivity continues to be a top priority for veterinary clinics, and we are dedicated to delivering cloud-based software that creates efficiencies,” said Jay Mazelsky, President and Chief Executive Officer of IDEXX. “With the Vello solution, practices can streamline workflows by managing pet owner communications within their existing practice management software, fostering stronger client relationships and improving care for pets.” 

The Vello solution includes a robust multi-year roadmap, with the following key features available at launch:

  • Automated appointment reminders and confirmations that reduce no-shows and save valuable time for teams. 
  • Health service reminders that inform pet owners of upcoming or past-due services, such as vaccinations or annual wellness visits.
  • Online scheduling that enables pet owners to conveniently request appointments directly from health service reminders or through the Vello software.
  • Pet owner mobile experience that eliminates the need for an application download, providing full digital access to pet health records, appointment information, prescription history, test results, and more, all from a mobile web browser. 
  • Two-way texting that enables immediate connection with pet owners, automatically updating the patient record and communication log without character count limitations or extra fees.
  • Pre-appointment instructions that drive both visit and diagnostic compliance, including fecal or urine sample reminders, drop-off and pickup times, and recommended blood work. 

“Vello automates the way we engage with clients, eliminating duplicative administrative work, which has saved our team hours weekly and has significantly reduced no-shows and cancellations,” said Dr. Kendall Snyder, Animal Care Clinic, North Canton, Ohio. “Since starting with Vello on ezyVet, my staff feels like they’re partnering with the client so we can provide the best care possible for all of our patients—and our clients are loving the Vello experience too, from easy communication tools to having their pet’s records just a click away.”

For more information, please visit the Vello page, or visit the IDEXX Veterinary Software booth (#1021) at the WVC Annual Conference, taking place February 18-21, 2024, in Las Vegas, Nevada.

IDEXX is a global leader in pet healthcare innovation. Our diagnostic and software products and services create clarity in the complex, constantly evolving world of veterinary medicine. We support longer, fuller lives for pets by delivering insights and solutions that help the veterinary community around the world make confident decisions—to advance medical care, improve efficiency, and build thriving practices. Our innovations also help ensure the safety of milk and water across the world and maintain the health and well-being of people and livestock. IDEXX Laboratories, Inc. is a member of the S&P 500® Index. Headquartered in Maine, IDEXX employs nearly 11,000 people and offers solutions and products to customers in more than 175 countries and territories. For more information about IDEXX, visit

Note Regarding Forward-Looking Statements
This news release contains or may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the use of words such as “expects,” “may,” “anticipates,” “intends,” “would,” “will,” “plans,” “believes,” “estimates,” “should,” “project,” and similar words and expressions. These forward-looking statements are intended to provide our current expectations or forecasts of future events; are based on current estimates, projections, beliefs, and assumptions; and are not guarantees of future performance. Actual events or results may differ materially from those described in the forward-looking statements. These statements are subject to risks, uncertainties, assumptions, and other important factors. Readers are cautioned not to put undue reliance on such forward-looking statements because actual results may vary materially from those expressed or implied. The reports filed by IDEXX pursuant to United States securities laws contain discussions of some of these risks and uncertainties. IDEXX assumes no obligation to, and expressly disclaims any obligation to, update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Readers are advised to review IDEXX’s filings with the United States Securities and Exchange Commission (which are available from the SEC’s EDGAR database at and via IDEXX’s website at

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1  Today’s Veterinary Practice, IDEXX UX Research, March 2021
2  Finding the Time: Empowering Veterinary Teams to Get the Most Out of Every Day’, IDEXX publication: