Practice Marketing Materials: Kidney Disease and IDEXX SDMA Test

Make your practice the star of the biggest pet-health news story

Catster Cover

Use the IDEXX SDMA test to encourage your clients to come in for their regular preventive care visits. Promote that your practice now offers the breakthrough kidney disease screening test the media is talking about.

These customizable marketing materials will help you achieve your preventive care goals.

Get started in 3 simple steps
  1. Select where you want to share information about kidney disease and the IDEXX SDMA test.
  2. Review the tools and templates available.
  3. Follow the quick-and-easy instructions provided.

Facebook

Get Facebook buzzing about your practice. Share these videos. Simply preview below, pick one, and follow the instructions for posting on your practice’s Facebook page.

Preview the video featuring Lil BUB
Preview the video featuring Lil BUB
Preview the dog video

Pet Health Network... outline of dogs on a blue background
Preview the dog video
How to share these videos on Facebook
  1. Click the link below for the dog video or the cat video. The video will display on the Pet Health Network’s Facebook page.
  1. Click the Share link located below the video, and then add your own message to the post, or copy and paste this message:

    Call for an appointment to have your pet screened for kidney disease with the IDEXX SDMA test.
  1. Click Post; the video is now shared on your practice’s Facebook page.
 

Blog

Need content for your practice blog? Just preview the prewritten story below, add your practice name, select either the image or video, and post.

Preview the blog article
Person reading a blog article on an iPad
Preview the video

Pet Health Network... outline of cats on a blue background
Preview the video
Preview the image
Cat and dog lying together on a rug
How to post the blog article
  1. Copy and paste the article copy from this text file and paste it into your blog. You can edit the article as you see fit.
  1. Include a video; copy and paste the code below into your blog post:

Cat video:

Dog video:

  1. Include an image. Right-click the image above and use the Save option to download the image to your desktop. You can then include it in your blog.
  1. Review and publish your blog article.
 

Practice Website

Jazz up your website and let your clients know you offer the breakthrough IDEXX SDMA test for kidney disease. Select an animated image below and follow the instructions to include it on your practice website.

Preview the cat animated image

Animated image, code for website (220 x 220 pixels):

Preview the dog animated image

Animated image, code for website (220 x 220 pixels):

How to post an animated image to your website
  1. Choose the animated image you want to post and copy the HTML code for that image. (Code is provided above.)
  1. Place the code in the correct location on the website page you’ve selected.*
  1. Review and publish your website.

*We recommend asking a webmaster to do this unless you are very comfortable working with HTML.

 

Press Release

A press release is the most cost effective marketing tool available! It’s free. Newspapers are always looking for stories. All you have to do is fill in the blanks on the prewritten press release and follow the 10 steps below. If the editor likes the story, it will be published for free in your local newspaper.

Submit a press release to local media
  1. Download the press release (a Microsoft Word file).
  2. Open the press release document and edit as follows:
  1. Insert your practice name and contact information.
  2. Edit the quotes to sound like your voice.
  3. Save the file as [PracticeName]OffersNewKidneyTestPR
  1. Access your local town newspaper’s website. (Example: http://marblehead.wickedlocal.com)
  2. Find the “Contact Us” link on your town newspaper’s website. (Example: http://marblehead.wickedlocal.com/contact)
  3. Click the email link for one of the following: news editor, submit your story, news and tips. (Example: “Chris Stevens, News Editor”)
  4. Attach the press release you edited in step #2 to your email.
  5. Write an attention getting subject line. (Example: Local Veterinary Practice Offers Breakthrough Kidney Screening Test, Give Pets a Fighting Chance)
  6. Write body copy that summarizes the story and sign it with your contact information. For example:

    “Dear Editor,

    In their lifetime, over 1 in 3 cats and 1 in 10 dogs will get kidney disease. Worse, they typically show no signs of illness until their kidneys have lost most of their function permanently. As pets age, the likelihood pets will develop kidney disease worsens. In fact, more than half of cats over age 15 are afflicted. Now the IDEXX SDMA test, a breakthrough new kidney disease screening test available through [VETERINARY PRACTICE NAME], can detect this serious disease months to years earlier, when there is still time to do something about it. Please contact us for more information or to interview us.

    Contact Name, Phone Number, Practice Name”
  7. Press Send!
  8. Follow-up with an email and a phone call in a few days.

We hope you find these materials useful in conveying the value of the IDEXX SDMA test to your patients and staff. IDEXX is the owner of the materials, but we are happy to grant you permission to use and adapt them for the purpose of spreading the news about the IDEXX SDMA test in your practice and to educate your clients about the prevalence of kidney disease. You are free to customize the materials and share your customized versions with your clients and the public at large. Please note that IDEXX is not responsible for the content once you have edited the materials. At that point, the story becomes yours and your practice is solely responsible for the content.

Please note: IDEXX SDMA and IDEXX are trademarks or registered trademarks of IDEXX Laboratories, Inc. or its affiliates in the United States and/or other countries.