Putting PR into Practice: How to Leverage Local Media for Practice Success

By Robin Woodcock, Sr. Manager, Global Public Relations, IDEXX

Are you curious about what exactly "public relations" is and how it might work for your practice? Overwhelmed at the thought of working with "the media"? In this presentation, gain an understanding of why your practice might want to do PR, and learn a framework for how you can do it in a manageable, effective way.

Didn't get a chance to catch "Putting PR into practice: how to leverage local media for practice success" live? View the full presentation below to learn:

  • Who is 'the media'
  • Why your practice should consider adding public relations to your marketing activities
  • How to write and place an article in your local newspaper

About the presenter: Robin leads PR for IDEXX. She has worked in a variety of communications and marketing roles, and holds a BA from Dartmouth College and an MBA from Georgetown University. She spends most of her time out of work chasing after her toddler daughter and trying to keep up with current events. She loves to read, cook and explore Maine when she can.