IDEXX Milk Pregnancy Test Is Double Award Winner at World Dairy Expo

Test provides game-changing advances in efficiency, functionality and technology

WESTBROOK, Maine, November 20, 2013—The IDEXX Milk Pregnancy Test captured Dairy Herd Management’s first-ever People’s Choice Award and a coveted Innovation Award at the world’s largest dairy trade show and educational event held in Madison, Wisconsin from October 1–5 of this year. The IDEXX test won the publication’s People’s Choice Award based on a popular vote.

Both awards were presented at the World Dairy Expo, which was attended by more than 70,000 international dairy professionals. According to Tom Quaife, Editor and Associate Publisher of Dairy Herd Management, the awards represent “game-changers for dairy producers in the areas of efficiency, functionality and technology.” The IDEXX Milk Pregnancy Test won the Innovation Award based on an evaluation by an independent panel of dairy farmers, agribusiness representatives and university experts. The panel assessed products based on originality, usefulness and value to dairy producers.

“Our pregnancy portfolio is improving the efficiency of livestock reproductive management around the world,” says Olivier te Boekhorst, Vice President and General Manager, IDEXX Livestock, Poultry and Dairy. “We are very excited to receive industry recognition for this important new test.”

The IDEXX Milk Pregnancy Test confirms pregnancy status from 35 days postbreeding using fresh, frozen or preservative-treated milk samples. And because the sample matrix is simple and the process hassle-free, producers can collect and submit their own samples for testing. Accuracy of the test is comparable to palpation and ultrasound, giving dairy producers and their veterinarians the information they need to improve reproductive efficiency in the herd. For more information about the IDEXX Milk Pregnancy Test, please contact your IDEXX sales representative or your local milk laboratory, or visit idexx.com/milkpregnancy.

About IDEXX Livestock, Poultry and Dairy
Livestock and poultry producers, laboratories, veterinarians and dairy processors depend on IDEXX diagnostic technologies to make confident decisions about animal health, disease management and reproductive efficiency, and to ensure consumers have access to safe, healthy food and milk. Reproducibility, reliability and accuracy are three of the reasons why more than 1 billion IDEXX tests—including dairy residue tests and milk-based diagnostics—have been run worldwide since 1985.

About IDEXX Laboratories
IDEXX Laboratories, Inc. is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. IDEXX products enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and to build more economically successful practices. IDEXX is also a worldwide leader in providing livestock and poultry diagnostic tests and tests for the quality and safety of water and milk. Headquartered in Maine, IDEXX Laboratories employs approximately 5,500 people and offers products to customers in more than 175 countries.


Contact:

IDEXX Laboratories
Hannah Pearse
Marketing Manager, IDEXX Livestock, Poultry and Dairy
+00 44 7584 681 031
hannah-pearse@idexx.com