IDEXX Laboratories Introduces Pet Health Network 3D [Trade]

Advanced client education tool uses vivid 3-D anatomical animations, radiographs and instructional home care videos

WESTBROOK, Maine, October 04, 2013—IDEXX Laboratories, Inc. is excited to announce a new partnership with Medi-Productions SAS to provide the IDEXX Pet Health Network 3D Client Communication Tool, an interactive tool used by veterinarians and their teams to educate their clients using vivid three-dimensional anatomical animations, radiographs and instructional home care videos. By visually demonstrating the reason behind a diagnosis or treatment options, Pet Health Network 3D improves adherence to doctors’ recommendations and creates highly memorable client experiences during visits to the veterinary hospital.

Available for use both as a native iPad app and as a web-based application, Pet Health Network 3D replaces cumbersome plastic anatomy models with a highly visual tool for communicating with clients. Pet Health Network 3D provides a complete library of species-specific content that is reviewed and approved by a team of board-certified veterinary specialists. The content library spans a wide range of relevant medical topics—including dental, cardiovascular, skeletal, joints and reproductive—as well as key topics in preventive care and instructional home care. The application user interface is highly intuitive, making it easy to navigate when talking with clients.

“We are proud to introduce Pet Health Network 3D,” says Mike Erickson, General Manager for Client and Practice Management Systems. “At IDEXX, we are passionately committed to helping grow and elevate the profession of veterinary medicine. With its highly realistic animations and instructional videos, Pet Health Network 3D helps veterinarians set themselves apart and communicate the value of their services. Our extensive research1 shows that hospitals that effectively communicate the value of their services build strong client bonds and achieve consistently higher growth.”

Pet Health Network 3D joins the IDEXX Pet Health Network family of offerings, including Pet Health Network Pro and Pet Health Network Pro is a cloud-based client communication and marketing service for veterinarians, practice managers and their teams. This service provides an array of innovative tools, including automated reminders, Petly online pet pages and Petly ID Cards. Pet Health Network Pro also offers surveys, online review management, customizable websites and easy sharing of diagnostics and other pet health information with clients. is a free and trusted information resource that helps practices educate clients and answer their questions about pet health in a way that truly promotes the value of professional veterinary care. Collectively, these offerings help position the veterinary hospital as the hub of pet health information—before, during and after every patient visit.

IDEXX Pet Health Network 3D is currently available in North America. For more information, please call 1-855-627-6570.

About Medi-Productions
Medi-Productions SAS creates and produces graphics and 3-D animations on health topics in veterinary medicine to help veterinary professionals. It offers the VisioCare Consult client education tool for the exam room and Vet'Kiosk, a waiting room communication tool featuring animations for waiting and reception areas. Medi-Productions SAS was incorporated in 1985 and is based in Limoges, France.

About IDEXX Laboratories
IDEXX Laboratories, Inc. is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. IDEXX products enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and to build more economically successful practices. IDEXX is also a worldwide leader in providing livestock and poultry diagnostic tests and tests for the quality and safety of water and milk. Headquartered in Maine, IDEXX Laboratories employs more than 5,500 people and offers products to customers in more than 175 countries.


IDEXX Laboratories, Inc.
Rachel Houlihan
Senior Marketing Manager

  1. Source: Data on file at IDEXX Laboratories, Westbrook, Maine, USA.

Pet Health Network and Petly are trademarks or registered trademarks of IDEXX Laboratories, Inc. or its affiliates in the United States and/or other countries. All other product and company names and logos are trademarks of their respective owners.