IDEXX Laboratories Introduces Pet Health Network Pro [Trade]

Provides easy-to-use power tools for pet owner communication and education

WESTBROOK, Maine, July 17, 2012—IDEXX Laboratories, Inc. introduces IDEXX Pet Health Network Pro, a new web-based client communication and education service for veterinarians, practice managers and their teams. IDEXX Pet Health Network Pro’s interactive set of online tools helps practices strengthen their client relationships and empower the practice as the hub of pet health information—before, during and after every patient visit. By improving communication and increasing client understanding of pet health and the value of veterinary care, IDEXX Pet Health Network Pro helps practices promote the importance of regular wellness visits, improve adherence to doctors’ recommendations and create memorable client experiences.

IDEXX Pet Health Network Pro includes personalized client communications—reminders by email, postcard and text message, online pet health pages, customizable materials such as automated newsletters and surveys, easy-to-implement pet health campaigns and practice websites, and social media support for Facebook. IDEXX Pet Health Network Pro also makes it easy to share diagnostic results with clients at the touch of a button from within VetConnect PLUS, IDEXX’s new online diagnostic results presentation platform. In addition, IDEXX Pet Health Network Pro includes support from communications specialists to help practices tailor their marketing plans and ensure they can make the most out of these new tools.

“We are proud to introduce IDEXX Pet Health Network Pro,” says Jonathan Ayers, President and CEO of IDEXX Laboratories. “We are deeply committed to helping grow and elevate the profession of veterinary medicine. Delivering unique and differentiated client experiences is probably the single biggest driver of success for those practices that have shown consistent growth. We designed IDEXX Pet Health Network Pro to help practices stay in the forefront of clients’ minds as the central resource for the ongoing management of their pet’s health.”

Earlier this year, IDEXX introduced pethealthnetwork.com, a free and trusted resource to help practices educate clients and answer their questions about pet health in a way that truly promotes the value of professional veterinary care. With the launch of IDEXX Pet Health Network Pro, IDEXX takes another major step forward by offering a unique set of client communication power tools. “With IDEXX Pet Health Network Pro, practices have an automated way to provide the very best experience for their clients, and in turn the best care for their clients’ beloved pets,” continues Ayers.

As an added benefit for practices using the Cornerstone Practice Management System, IDEXX Pet Health Network Pro is seamlessly integrated into the Cornerstone work flow. Messages and requests from clients can be managed from inside Cornerstone and all client correspondence documents can be shared with clients at the touch of a button.

“Today’s veterinary practice team has a lot on their plate,” said Mike Erickson, Senior Director and General Manager, IDEXX Laboratories. “It can take so much time and effort to create and manage client lists, distribute communications, maintain a website—not to mention maintain standards of patient care. On the other hand, they are also not ready to let go of their practice’s personality to settle for a generic look and feel—IDEXX Pet Health Network Pro offers the entire practice staff a complete solution for growing both patient visits and revenue per visit, and really representing the practice’s individual identity.”

IDEXX Pet Health Network Pro is currently enrolling new customers. For more information, please call 1-855-627-6570 or visit idexx.com/pethealthnetworkpro.

About IDEXX Laboratories
IDEXX Laboratories, Inc. is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. IDEXX products enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and to build more economically successful practices. IDEXX is also a worldwide leader in providing livestock and poultry diagnostic tests and tests for the quality and safety of water and milk. Headquartered in Maine, IDEXX Laboratories employs more than 5,000 people and offers products to customers in over 100 countries.


Contact:

IDEXX Laboratories, Inc.
Rachel Houlihan
Senior Marketing Manager
1-207-556-8660
rachel-houlihan@idexx.com