IDEXX Laboratories and Dechra Veterinary Products Team Up To Help Identify and Manage Feline Hyperthyroid Disease

Co-promotion makes diagnosing and treating feline hyperthyroidism more efficient and affordable

WESTBROOK, Maine, January 13, 2011—IDEXX Laboratories and Dechra Veterinary Products announce a partnership to make the diagnosis and treatment of feline hyperthyroidism more efficient and affordable for veterinarians and their clients. The promotion combines the IDEXX SNAP Total T4 and the IDEXX SNAP T4 tests’ ability to provide accurate in-house T4 results in minutes with a special offer on Dechra’s Felimazole (methimazole) coated tablets (2.5 mg). Now, rather than call pet owners back for a second appointment to discuss treatment and dispense medication, veterinarians can easily test, diagnose and begin treatment for feline patients in just one visit.

“Hyperthyroidism is one of the most commonly diagnosed feline endocrine disorders,” says Tammi Lesser, LVT, Director of Marketing, IDEXX VetLab, IDEXX Laboratories. “Our SNAP T4 point-of-care test and Dechra’s Felimazole 2.5 mg tablets give veterinarians a convenient, cost-effective way to provide pet owners with Real-Time Care; they can diagnose and start treatment of this chronic, progressive disease immediately. The ability to discuss diagnostic results and treatment plans face-to-face with clients may also help increase compliance by as much as 40%.”1

The easy-to-use IDEXX SNAP Total T4 Test and the IDEXX SNAP T4 Test are run on the SNAPshot Dx Analyzer and IDEXX SNAP Reader, respectively. The tests use ELISA technology and the analyzers employ proprietary image analysis algorithms to provide accurate, reliable results in minutes.

Now through March 31, 2011, practices that purchase any box of IDEXX SNAP T4 tests will receive two bottles of Felimazole 2.5 mg tablets at no extra cost. Felimazole tablets, the only drug treatment for feline hyperthyroidism that is FDA–approved for veterinary use, are comparable in cost to generic drugs.

“Felimazole tablets are fully supported by Dechra’s Technical Services Team. This type of support and pharmacovigilance is not available with generics,” says Dena Ware, Companion Animal Marketing Manager for Dechra. “In addition, the unique dosing size and sugar coating allow for more safety in handling (no need to split tablets) and easier administration.”

To take advantage of this program, call your authorized IDEXX distributor, or visit idexx.com/promo for details.

About IDEXX VetLab In-house Analyzers
IDEXX VetLab veterinary analyzers are highly integrated and the fast results on patients’ blood and urine help veterinarians provide Real-Time Care during the examination visit. Timely answers allow face-to-face discussions about results with clients, aiding pet owner understanding and improving treatment plan compliance. The IDEXX VetLab analyzers’ in-house diagnostic capabilities include clinical chemistry, electrolytes, hematology with an advanced five-part differential and reticulocyte count, endocrinology, blood gas, coagulation, urinalysis and infectious diseases. The IDEXX VetLab Station, the in-house laboratory information management system, integrates results from all the analyzers (including the newly introduced ProCyte Dx Hematology Analyzer) and SNAP point-of-care tests into a single comprehensive and easy-to-use patient report that facilitates client communication. The information in the IDEXX VetLab Station’s electronic database is stored for easy future reference and historical results trending. In addition, most IDEXX VetLab instruments are supported by IDEXX SmartService Solutions, which delivers proactive service over the Internet.

About IDEXX Laboratories
IDEXX Laboratories, Inc. is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. IDEXX products enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and to build more economically successful practices. IDEXX is also a worldwide leader in providing livestock and poultry diagnostic tests and tests for the quality and safety of water and milk. Headquartered in Maine, IDEXX Laboratories employs more than 4,800 people and offers products to customers in over 100 countries.

About Dechra Veterinary Products
Dechra Veterinary Products, located in Overland Park, Kansas, is the U.S. sales and marketing division of Dechra Pharmaceuticals PLC, a U.K.-listed company dedicated to the animal health care market. Dechra Veterinary Products promotes and sells Vetoryl (trilostane) capsules, Felimazole (methimazole) coated tablets and high-quality dermatologic and ophthalmic products to veterinarians. Dechra also carries a line of specialized equine products. For more information, please visit dechra-us.com or call 1-866-933-2472.


Contact:

IDEXX Laboratories
Tammi Lesser
Director of Marketing
1-207-556-8613
tammi-lesser@idexx.com

Dechra Veterinary Products
Dena Ware
Companion Animal Marketing Manager
1-913-748-4845
dena.ware@dechra.com

References

  1. Lue T, Pantenburg D, Crawford P. Perceptions and Attitudes of Pet Owners: The Impact of the Bond. Portland, OR: BNResearch; 2007.