IDEXX Laboratories Launches Online Reminder Service for IDEXX Cornerstone® Practice Management System [Trade]

Westbrook, Maine, January 5, 2007—IDEXX Computer Systems, a division of IDEXX Laboratories, Inc. (NASDAQ:IDXX), has launched the IDEXX Reminder Service, an online enhancement for IDEXX Cornerstone® practices that makes it possible for them to distribute quick, efficient, commercial-quality reminder cards to their clients. Currently available for all IDEXX Cornerstone software customers via the IDEXX Computer Supplies Web site (www.idexx.com/remindercards), the system is now fully integrated into IDEXX Cornerstone 7.0.

This fast and effective service gives practices the ability to process reminders right from their computers, eliminating the time-consuming tasks of printing, separating and stamping the cards. With the new service, reminders are processed in minutes instead of hours and it's easy to use. After running the notices, customers log into the online system, choose the card they would like to send, add special messaging, approve the layout with the recipient list and click "send". Cards that are ordered during normal business hours are mailed within 24 hours of the request. The service eliminates the need for extra staff hours and the eye-catching, commercial-quality cards are designed to increase response.

“We have completely changed the reminder paradigm in the veterinary clinic with the IDEXX Reminder Service. The client database has long been the primary source of revenue in the clinic, driven by the use of traditional postcard reminders. What was a tedious process lasting hours, sometimes days, is now gone. The service puts the fun and creative aspects into what is really a marketing and educational component of clinic management. Practices using the system have found that the service allows them to generate a targeted card and message to a group of clients with a noticeable increase in compliance. The results are higher volumes of inbound calls for appointments and fewer second reminders in the coming weeks. The IDEXX Reminder Service is just the start of a full suite of client education and clinic marketing tools,” says Scott Noerenberg, General Manager of IDEXX Computer Supplies.

For more information on the IDEXX Reminder Service, go to www.idexx.com/remindercards, e-mail supplies@idexx.com, or call 1-888-224-4408.

About IDEXX Laboratories
IDEXX Laboratories, Inc. is a leader in companion animal health, serving practicing veterinarians around the world with innovative, technology-based offerings, including a broad range of diagnostic products and services, practice-management systems, and therapeutics. Our products enhance the ability of veterinarians to provide advanced medical care and to build more economically successful practices. IDEXX is also a worldwide leader in providing diagnostic tests and information for the production animal industry and tests for the quality and safety of water and milk. Headquartered in Westbrook, Maine, IDEXX Laboratories employs more than 3,500 people and offers products to customers in over 100 countries.

Note Regarding Forward-Looking Statements
This press release contains statements about the Company’s business prospects that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. These statements are based on management's expectations of future events as of the date of this press release, and the Company assumes no obligation to update any forward-looking statements as a result of new information or future events or developments. Actual results could differ materially from management’s expectations. Factors that could cause or contribute to such differences include the following: the Company’s ability to develop, manufacture, introduce and market new products and enhancements to existing products; the effectiveness of the Company’s sales and marketing activities; the Company’s ability to develop, license or obtain rights to new technologies; the Company’s ability to identify acquisition opportunities, complete acquisitions and integrate acquired businesses; the impact of competition and technological change on the markets for the Company’s products; the effect of government regulation on the Company’s business, including government decisions about whether and when to approve the Company’s products and decisions regarding labeling, manufacturing and marketing products; the impact of distributor purchasing decisions on sales of our products that are sold through distribution; changes or trends in veterinary medicine that affect the rate of use of the Company’s products and services by veterinarians; the Company’s ability to obtain patent and other intellectual property protection for its products, successfully enforce its intellectual property rights and defend itself against third party claims against the Company; disruptions, shortages or pricing changes that affect the Company’s purchases of products and materials from third parties, including from sole source suppliers; the effects of government regulatory decisions, customer demand, pricing and other factors on the realizability of the Company’s inventories; the Company’s ability to manufacture complex biologic products; the effects of operations outside the U.S., including from currency fluctuations, different regulatory, political and economic conditions, and different market conditions; and the loss of key employees. A further description of these and other factors can be found in the Company's Annual Report on Form 10-K for the year ended December 31, 2005 (1.5 MB), and on the Quarterly Report on Form 10-Q for the quarter ended September 30, 2006 (520 KB), in the section captioned "Management's Discussion and Analysis of Financial Condition and Results of Operations."